Marketing
This is a common question from home sellers I speak to. What they really want to know is what I am going to do to market their home. I have a very extensive online and offline marketing program designed to optimize exposure to my client’s home to buyers and their agents. My offline marketing does not include print advertising as it relates to newspaper ads and home books. This may confound some home sellers, but most understand times have changed and most buyers are online. Recent statistics indicate abut 84% of home buyers start their search online. RE/Max of Indiana does have...
While searching available homes for sale in Indianapolis, I stumbled upon something I don’t quite understand. Although I try to stay on top of the latest marketing ideas to ensure my clients homes are marketed to the largest amount of buyers looking for homes, I’ll be the first to admit, there are some new marketing or technology ideas I haven’t yet tested. This one, though, confounds me! Itty, bitty pictures on the MLS. These are the actual size of the pictures displayed in their largest format of these two homes. The smaller version is barely visible. The second one has...
Homebuyers today have expressed their preference in what they want when searching for homes online. Not surpising to me, they want pictures and property information. Also, not surprising to me, was, only 31% found the real estate agents contact info important….. Most buyers want to look around and find information on their own, before they contact an agent. Information provided by National Association of Realtors. 2007 NAR profile of HomeBuyers and HomeSellers Tags: Indianapolis+Homes+Search, Buyers...
My daughter was sitting with me at the computer one night, looking at homes on the MLS. She and her husband are thinking about buying a new home, maybe getting something a little bigger. When we came to a home with no pictures, I would stop to read the info – does it have a basement, square foot, bedrooms, etc. She said, “forget it, why don’t people post pictures with these homes“? Her question was valid! I had to tell her I honestly have no idea. She knows I tote my camera everywhere and am perplexed at the absence of...
Selling a home in todays market requires several steps in the marketing process. One of the most important steps is having your home show ready! Once the task is accomplished, how your home is displayed to the public can make a difference whether your home is shown or not. In the not so distant past, putting a home on the MLS and having Open Houses could guarantee some traffic. Today, many of the buyers who contact me, already have a list of homes they want to see. Recent statistics suggest over 80% of homebuyers start their search online. As gas prices rise,...
